Office of the President and CEO of the Mint
The principal officer of the Mint is the President and CEO, who is also a member of the Board of Directors. The President and CEO is supported by the Chief Operating Officer of the Mint; the vice presidents of Corporate and Legal Affairs; Finance and Administration; Human Resources and Business Transformation; and Marketing and Communications; and the Director of Internal Audit.

Chief Operating Officer of the Mint
The Chief Operating Officer (COO) of the Mint manages the four business lines (Canadian Circulation, Numismatic, Foreign and Bullion and Refinery). The COO has the responsibility for the sale and the production of coinage, coinage blanks, medals, tokens, trade dollars and refinery services (gold and silver). The COO is also responsible for procurement of metal and packaging, and the corporate and advanced engineering functions. Two plants operate under the COO. The Winnipeg Plant, which includes the Plating Facility, produces Canadian and foreign circulation coinage, tokens and trade dollars. The Ottawa Plant produces Canadian and foreign numismatic and bullion coins, and medals. In addition, the Ottawa Plant operates the Mint's refinery, which refines gold and silver for mines, jewellers, banks and other institutions, both Canadian and foreign.

This division is responsible for product development, pricing, promotion, and the sales and distribution of Royal Canadian Mint products and services in Canada and throughout the world. Products and services include domestic and foreign numismatic and circulation coinage, Maple Leaf bullion coins, and other bullion products, gold refining and assay services, custom minting (e.g. medals, medallions, tokens, coin blanks, privy marks), and consulting services.

This division develops promotional campaigns tailored for specific markets and sales channels, in Canada and around the world, including direct marketing, which accounts for a significant portion of Canadian sales revenues. This division also plans and manages a customer-driven automated order-fulfilment and customer service operation and retail stores at each of its plants in Ottawa, Ontario and Winnipeg, Manitoba.

Corporate and Legal Affairs
This division, under the direction of the Vice-President who is also the General Counsel and Corporate Secretary, is responsible for providing legal counsel and advice with respect to all legal matters affecting the Corporation; the protective and environmental services, including the Health and Safety Program; responsible for Corporate Planning; developing corporate policies; managing special projects in support of the Royal Canadian Mint's mission and goals; managing intellectual property rights; and establishing and maintaining liaison with central agencies of government. The division also provides secretariat services to the Board of Directors of the Corporation and is responsible for matters with respect to the Access to Information Act and the Privacy Act.

Finance and Administration
This division, under the direction of the Vice-President who is also the Chief Financial Officer, is responsible for Finance, Treasury and Risk Management, Information Technology, Financial and Economic Analysis, and Corporate Procurement functions, which includes all financial aspects of the Annual Corporate Planning process including pro-forma Financial statements, the Capital Plan and the Borrowing Plan, the Operating Budget, Business line support and analysis, reporting, receivable and payable management, corporate taxes, treasury management and financing, insurance and risk management, corporate travel program, the acquisition of goods, services and equipment, and for transportation, logistics, customers and duties, and records management.

Human Resources and Business Transformation
This division, under the direction of the Vice-President, is a strategic function, dealing primarily with both business human resources issues and daily operational activities. Its main responsibilities in terms of strategic partnerships is to provide guidance and advice to its clients in terms of human resources planning, training and professional development, recruitment and staffing, succession planning, rewards and recognition programs, performance appraisal program and the negotiation and management of collective agreements. With respect to daily operational activities, it is responsible for pay, benefits and other compensation practices, employee counselling, the employee assistance program, translation services, and quality systems and continuous improvement. The Business Transformation function at the Ottawa and Winnipeg facilities provides internal consulting support to the business lines to eliminate waste in line with the principles of Lean Enterprise, as well as documents and monitors the Mint's processes using the principles of ISO 9001-2000.

Internal Audit
Reporting to the Chair of the Royal Canadian Mint's Audit Committee, the Director of Internal Audit is responsible for managing the internal audit function within the Mint and ensuring the requirements of the Financial Administration Act, applicable to the Mint, are followed in this regard.

Marketing and Communications
The Marketing and Communications Division plays an integral role in achieving the Corporation's vision and mission.

The Division is the prime driver and custodian of the Mint's brand and corporate reputation. This includes bolstering the Mint's corporate image and reputation; positioning the Royal Canadian Mint in key industrial and global markets; collaborating with business lines to generate interest in products and services; ensuring that the brand experience for external stakeholders and customers is consistently reflective of the corporation's reputation for excellence; and communicating.

Under the direction of the Vice-President, the division is responsible for advertising, web communications and market research for the Mint and its four lines of business.

The division recommends marketing strategies for existing and new markets in Canada and around the world. It develops advertising and promotional campaigns tailored for specific markets and channels.

This division also develops and directs the Mint's corporate communications program, addressing both internal and external audiences. It provides strategic counsel to Senior Management on issues affecting the Mint. It informs the public on Mint programs using industry trade shows, education outreach, media relations and other channels to proactively communicate with and respond to the Mint's audiences and key customers. This division is also responsible for all media relations nationally and internationally, and assists in the promotion of the Mint's four business lines. Other responsibilities in this area are the production of corporate communications materials and management of public inquiries pertaining to corporate issues.

RCMH-MRCF Inc.
RCMH-MRCF Inc. was formed to help the Royal Canadian Mint improve efficiency, manage the cost of products and increase profitability. This holding company was part of a strategy on business development aimed at fostering the development of new business opportunities and diversifying its revenue base.

As a holding company, RCMH-MRCF Inc. does not employ staff but has nominated a President, Corporate Secretary, and Treasurer as the Corporation's Officers, all of whom are employees of the Royal Canadian Mint.

In 2002, RCMH-MRCF Inc. acquired a 50% interest in a packaging company (TGM Specialty Services Inc.).